I’ve been testing Google Performance Max for lead generation – and I’m getting surprisingly GOOD results! But this is NOT a universal recommendation. Here’s what worked, what to watch out for, and the critical caveats you need to know.

In this honest case study breakdown, discover:

• My actual Performance Max lead generation test results
• Why I’m reconsidering my “purchases only” stance (but with limits)
• Critical caveats before you try this yourself
• Specific scenarios where Performance Max works for leads
• Situations where you should AVOID Performance Max for leads
• What metrics to monitor to ensure success

This is real data from real testing – not hype! I’m sharing both the wins AND the warnings you need to make an informed decision.

Perfect for: Google advertisers exploring new lead generation strategies, PPC managers testing unconventional approaches, and agencies managing diverse client goals.
Watch before launching Performance Max for leads!