by face-ads-exp | Sep 30, 2024 | Uncategorized
Driving traffic to a poorly optimized website or landing page will wreck your ad performance, no matter how much you spend on Facebook ads. In this video, I dive into why your website plays a crucial role in your campaign’s success and what to focus on to ensure... 
by face-ads-exp | Sep 24, 2024 | Uncategorized
Facebook has made a big change by removing the option to exclude detailed targeting audiences, and this could impact your ad strategy significantly. In this video, I break down what this update means for advertisers, how to see the effects on your campaigns, and why... 
by face-ads-exp | Sep 13, 2024 | Uncategorized
In this video, we discuss the recent and significant change in Facebook Ads Manager – the removal of dynamic creative. We’ll explain what dynamic creative was, why it wasn’t the best tool for testing ad variations, and how it has been replaced by flexible... 
by face-ads-exp | Sep 4, 2024 | Uncategorized
Meta has introduced a new feature called the Opportunity Score, giving advertisers an overall optimization score out of 100 for their ad accounts. In this video, I dive into the details of this feature, sharing my thoughts on its advantages and potential drawbacks.... 
by face-ads-exp | Aug 22, 2024 | Uncategorized
In this video, I dive deep into Cometly, the reporting platform that has transformed how I analyze Facebook Ad campaigns. If you’ve been struggling with inaccurate data or clunky visualizations inside Facebook Ads Manager, Cometly is the solution you need. This... 
by face-ads-exp | Aug 16, 2024 | Uncategorized
Are you struggling to get the results you want from your funnel? The solution might be simpler than you think. In this video, I reveal how changing just the objective of your ad campaigns can lead to significantly better results—without altering your target audiences...