When people run Facebook Ads, they predominantly opt for either the Leads or Sales objectives.
This approach is logical since the aim is often to prompt some form of action on our website.
However, within these objectives lies a choice between preferred Attribution Settings: 7 days or 1 day.
Are you familiar with what this entails? More importantly, do you know which setting would best suit your business?
If you find yourself answering no to any of these queries, then this video has been crafted just for you!
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