Meta has introduced a new feature called the Opportunity Score, giving advertisers an overall optimization score out of 100 for their ad accounts. In this video, I dive into the details of this feature, sharing my thoughts on its advantages and potential drawbacks. I’ll also discuss what advertisers need to watch out for and how to use these tailored recommendations to get the most out of your campaigns. Whether you love it or hate it, understanding this new feature is crucial for anyone running Facebook ads. Don’t miss out on these insights!